The world has changed in the last few years. Global and local brand leaders look to us to guide them through these uncertain times, and to help them continue to play a meaningful role in people’s lives.
And there’s no better way to gain this deep local understanding than to go out on the streets one day and investigate it ourselves…
Last year (2017) all 20,000+ employees of McCann Worlgroup got out of the office and hit the streets to seek the truth from everyday people
Style of your city
Human values brought to life
Brands in action
What makes the place where you live so special or unique, what would it be? Why?
What do outsiders get wrong about the place where you live? What are the stereotypes that drive you crazy?
Is it truer to say that the place in which you live influences the world or is influenced by the world? Has this changed recently and how do you feel about it?
Can you think of one brand or company that captures the spirit of the place where you live? Why this brand or company?
Which products do you prefer to shop for in person in a shop rather than online? Why so?
What about shopping in your town do you miss or wish were different since the rise of online shopping? And, why?
